Greater Richmond Grid is a conscious lifestyle magazine designed to celebrate how we live, work, and play throughout the region. We use a community-based, solution-oriented approach to shift the region for good. Grid is bigger than the printed page. It’s not just a magazine; it’s a Greater Richmond movement.
How we operate: Grid is a certified B Corporation. B Corps meet rigorous standards of social and environmental performance, accountability, and transparency.
Today, there is a growing community of over 1,000 Certified B Corps from more than 30 countries working together toward a unifying goal: to use business as a force for good. Grid relies on a network of bike couriers, rickshaws, and vehicles operating on biodiesel to deliver the magazine throughout the region. Grid makes use of shared working spaces, such as 804RVA. Grid donates a portion of its editorial space to local non-profits. Grid doesn’t simply write stories; we also make tangible items as part of our story creation process that both involves its readers in the story creation process by making tangible items that extend the life of an article.readers and extend the life of articles. For instance, we don’t just write about local beer, we make beer with our readers. We don’t just write about cycling, we build bikes with our readers. We don’t just write about 3D printing, we provide a 3D printer to readers to make things with us.
Who we target: Grid’s readership is comprised of thinkers, doers, and makers. Grid engages social enterprises, startups, corporate professionals, local and state government employees, communications media personnel, entrepreneurs, retailers, college students and graduates entering the workforce, as well as creative individuals in the arts and nonprofit sector.
Grid’s readership is split approximately into thirds in the following age brackets: of 25- to 34-year-olds, 35- to 44-year-olds, and 45- to 54-year-olds. Grid’s d readership is almost evenly divided between males and females — with women female readers in the 35-to 44-year-old demographic comprising representing a slight (8 percent more) majority by a mere 8% margin beyond the male readership.
How we make the magazine: Grid collaborates with a list of preferred, local vendors to produce the publication so that the magazine is made entirely locally in RVA. Grid uses FSC- certified paper, a voluntary market-based tool that demonstrates a credible link between responsible production and consumption of forest products. Grid uses soy-based ink. Grid partners with Worth Higgins, a locally owned family printing press.
Grid relies on a rotating team of contributing writers from the business sector, maker community, and nonprofit space. Grid also collaborates with othermedia platforms by publishing its content on WTRV Channel 6 website and through articles written by the editors of Richmond.com, RVANews.com, and The Cheats Movement.